Our Goal
We strive to provide anglers and outdoorsman alike with high-quality, comfortable active wear that will keep you safe from the sun and feeling fresh all day. We started by creating a collection of active wear that was both practical and stylish. Our shirts are perfect for any occasion, whether you're spending a day on the water or having a night out on the town.
We knew firsthand the importance of having durable, comfortable clothing when spending long days on the water, and wanted to create a line that reflected that, and are grateful for the opportunity to share our love of the outdoors with others.
We believe in giving back to the community and the environment. That's why we have made it a priority to support organizations such as Coastal Conservation Association by giving 5% of our total profits. By doing so we are able to contribute to important initiatives that aim to preserve and restore our oceans, rivers, and lakes.
In addition to our charitable efforts, we also strive to minimize our environmental impact in all aspects of our business. From using recyclable materials and production processes to promoting sustainable practices, we are committed to leaving a positive legacy for future generations.
We are proud to do our part in preserving and protecting the waters that we all depend on and enjoy.
Malcolm has always had a love for the outdoors and fishing, having grown up on the Gulf Coast of Florida. When he left the Navy in 2019, he wanted to create a brand of clothing for anglers and outdoorsman that was comfortable, affordable, and stylish while keeping you protected.
"Fishing is not just a sport, but a connection to nature and a way of life. It teaches patience, humility, and the importance of preserving the beauty and balance of our natural world."